Aren’t You Sweet Enough?

Aren’t You Sweet Enough?

January 22, 2019

One of the best ways to expand your fat cells, prematurely age your body, and erode your health potential is to down a soft drink loaded with sugar, caffeine, and phosphorous.

The average soft drink contains about 10 teaspoons of sugar—that’s 10 times more sugar than your body is programmed to handle at any one time. The National Soft Drink Association in the United States (yes, there is such an organization) reports that the average American guzzles back slightly more than 52 gallons of carbonated soft drinks per person per year (that’s thousands of teaspoons of sugar), equating to a whopping $65.9 billion.[1] According to one press release by the Beverage Marketing Corporation of New York, “One of every four beverages consumed in America today is a soft-drink . . .”[2]

Soft drinks presently account for the single largest amount of refined sugars in the American diet.[3] In fact, if you were to consume an average 12-ounce (360 ml) can of soda pop, you would be delivering almost 40 grams—or 10 teaspoons—of refined sugars to your body (yummy!).

Given these numbers, it’s easy to see why so many of us are in hormonal havoc these days. The pop we drink elevates our insulin levels through the roof, enhancing our fat cell expansion (weight gain), and making us feel lousy from both a physiological and psychological standpoint.


What about the artificial stuff?

Statistics show that at any given time, close to one-third of women and one-quarter of men can be found on the latest fad diet! Even though fad diets are nothing more than short-term solutions to a life-long problem (obesity), we still buy into them—to the tune of more than $30 billion each year. A large part of this confusion lies in the diet pop industry. How many times have we heard about someone who has ordered a double cheeseburger, large fries, and, of course, a diet cola?

The artificial sweeteners these soft drinks contain can affect your health just as negatively as sugar (and in some cases even more so). Sugar substitutes didn’t exist when our bodies were evolving over thousands of years. Our bodies don’t know what to do with them other than treat them as a type of sugar. Laboratory tests confirm that artificial sweeteners can boost our metabolic storage hormone insulin by fooling the body into thinking the sweetener is sugar and stimulating sugar cravings.[4],[5] In case you are unaware, insulin is the hormone responsible for causing our bodies to switch into fat-storage mode. When insulin is stimulated, it looks for sugar. When insulin can’t find any real sugar from these substitutes, the insulin ends up going after our blood sugar, causing us to experience an energy decline and a fat-storage increase. 

One study published in the International Journal of Obesity even showed that artificial sweeteners may actually enhance your desire to overeat by hindering your body's ability to estimate overall calorie intake,[6] and in his ground-breaking book Aspartame (NutraSweet) Is it Safe? (Charles Press, 1992), Dr. Hyman Roberts states, “The American Cancer Society (1986) documented the fact that persons using artificial sweeteners gain more weight than those who avoid them.”[7]

Excess sugar cravings, enhanced calorie intake, and weight gain are far from the only things to worry about when consuming an abundance of artificial sweeteners. The USFDA and other health organizations have been bombarded with numerous reports linking aspartame use to seizures, dizziness, visual impairment, disorientation, ear buzzing, tunnel vision, muscle aches, numbness of extremities, pancreas inflammation, headaches, high blood pressure, eye hemorrhages, and more. According to Dr. Roberts, “Hundreds of thousands of consumers, more likely millions, currently suffer major reactions to products containing aspartame. Today, every physician probably encounters aspartame disease in everyday practice, especially among patients with illnesses that are undiagnosed or difficult to treat.”[8] And, just in case you’re wondering, aspartame is not the only artificial sweetener that may potentially be compromising your health. So-called healthy artificial sweeteners such as Sucralose (which contains chlorine by the way) may also be toxic to some individuals.[9],[10]



[1] American Beverage Association. Soft drink facts (2004 stats).

[2] Soft Drink Markets in 174 Countries Worldwide Documented," Beverage Marketing, press release, June 15, 2001.

[3] Gibney M, et al. Am J Clin Nutr. 1995 Jul;62(1 Suppl):178S-193S; discussion 194S. Erratum in: Am J Clin Nutr 1997 May;65(5):1572-4.

[4] Lynette L. "Just a Spoonful of Aspartame." Utne Reader July/Aug. 1988: 16-17.

[5] Farber SA. "The Price of Sweetness." Technology Review Jan. 1990: 46-53.

[6] Davidson TL, Swithers SE. A Pavlovian approach to the problem of obesity. Int.  J. Obesity (2004) 28, 933-935.

[7] Roberts, H.J. Aspartame (NutraSweet) Is it Safe?. Philadelphia: The Charles Press, 1990

[8] Thomas P. ASPARTAME REACTIONS: A HIDDEN EPIDEMIC, Ecologist on-line. 05/08/2005

[9] Labare MP, Alexander M. Microbial cometabolism of sucralose, a chlorinated disaccharide, in environmental samples. Appl Microbiol Biotechnol. 1994 Oct;42:173-8.

[10] Hunter BT. Sucralose. Consumers' Research Magazine, Oct90, Vol. 73 Issue 10, p8, 2p

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